Kite Surfing = Death

Brand Dissonance

“Country” is an Indonesian outdoor adventure company who’s graphic language is unfortunately too similar to the classic Marlboro advertisements for cigarettes. I can’t imagine the graphic designer or the business would want to communicate the association of death to kite surfing, or cancer to sea kayaking.



One Remark
  1. kitesurf thailand says:

    Lol ! Kitesurfing is still considered as a dangerous sport, whereas it is not if done with good weather conditions and equipment.. These guys are not helping the kitesurfing cause lol !

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