MTV SMF3D

Brief
Broadcast design and on air graphics production for Todd St. John’s witty visual identity for MTV’s skateboarding, biking, and rollerblading contest.

Challenge
Todd’s representation of finger-boarding involved real fingers playing in a 3D environment. The environment was portrayed in old school 3D style, composited with live footage of finger-boarding talent.

Approach
We built miniature ramps and green screen environments to film a few different fingerboarding wizards. We then composited the live footage into 3D versions of each of the environments. The on air identity reflected the low fi 3D environments.

Results
Included in AIGA 365 and the Cooper Hewitt Design Triennal.

Team
Todd St. John, Creative Director
Edgeworx, Executive Producer