Broadcast design and on air graphics production for Todd St. John’s witty visual identity for MTV’s skateboarding, biking, and rollerblading contest.
Todd’s representation of finger-boarding involved real fingers playing in a 3D environment. The environment was portrayed in old school 3D style, composited with live footage of finger-boarding talent.
We built miniature ramps and green screen environments to film a few different fingerboarding wizards. We then composited the live footage into 3D versions of each of the environments. The on air identity reflected the low fi 3D environments.
Included in AIGA 365 and the Cooper Hewitt Design Triennal.
Todd St. John, Creative Director
Edgeworx, Executive Producer