NBA Hall of Fame

Brief
Broadcast design, animation, and graphics production for a video installation at the NBA’s Hall of Fame.

Challenge
The creative brief called for a collage of historical news and pop culture footage with basketball highlights. The 5 minute HD loop was displayed on a 50’ monitor in the main hall of the museum.

Approach
The team deftly composed the footage along with abstractions of the geometry of the court. As an avid fan of the NBA, I also helped select the source footage from the NBA Films library, one of my favorite jobs as an animator.

Team
Creative Director, Kyle Matulick
Executive Producer, Edgeworx