Naming and visual identity for a software development company based in Boulder, Colorado.

The naming exercise focused on identifying the company’s differentiating characteristics, and finding a name to connote them. The visual identity needed to evoke the same qualities along with the personality of the company’s team of engineers.

We wrote a clear brand position, defined the brand’s personality, and then executed the visual identity. We created trademark that distinguished itself from the competitive landscape, could be used in all desirable applications, had attention value, evoked the company’s values, and was in harmony with the company’s brand personality.