Visual identity for Syndicate, a marketing services firm specializing in the hospitality, fashion, and media industries.
Syndicate needed a sophisticated visual identity to amplify their reputation as the New York’s smartest young marketing agency.
Brand awareness, business development leads
We defined three brand attributes for the company. We then explored different identities across a variety of collateral types, solicited feedback from the accout directors and production team, and refined the winning concept. I oversaw all brand applications for the first 6 months of the identity, and then handed it over to their internal design and production team.
The original identity served the company for 7 years of consistent growth, with significant business leads coming directly from mailings and the web sites.