Syndicate

Brief
Visual identity for Syndicate, a marketing services firm specializing in the hospitality, fashion, and media industries.

Challenge
Syndicate needed a sophisticated visual identity to amplify their reputation as the New York’s smartest young marketing agency.

Metrics
Brand awareness, business development leads

Approach
We defined three brand attributes for the company.  We then explored different identities across a variety of collateral types, solicited feedback from the accout directors and production team, and refined the winning concept.  I oversaw all brand applications for the first 6 months of the identity, and then handed it over to their internal design and production team.

Results
The original identity served the company for 7 years of consistent growth, with significant business leads coming directly from mailings and the web sites.