Information Design

Value Matrix
After 6 months on the road in Asia, I started to plot the balance between services and value. I sketched this matrix of “luxury” vs. “cheap chic” attributes and amenities…
Travel Research Sketch
Sketch of a travel research workflow for planning a trip to the Greek islands.…
Maslow Remix
From Wikipedia ยป Maslow’s hierarchy is one of the first theories used as a basis for understanding consumers’ motives for action. Marketers have historically looked towards consumers’ needs to define…